Brand protection is a measure aimed at protecting a brand's IP rights from various infringements such as counterfeiting, parallel import (gray trade), trademark, copyright and other types of infringements that negatively impact your business revenue or reputation.
It involves various strategies and tactics, such as monitoring and detecting infringements on different online platforms, performing investigations, and conducting test purchases to prevent third parties from exploiting your brand's intellectual property rights.
Brand protection is critical to protecting profits, reputation, and brand value.
Intellectual property infringements have a significant impact on a business.
Loss of revenue: When someone uses your intellectual property without permission, it results in lost sales and revenue. For example, if a competitor produces and sells a counterfeit version of your product, customers may buy a fake product instead of the genuine one, resulting in lost sales and revenue.
Reputational damage: Intellectual property infringement damages your brand's reputation because fakes are always poor quality and may cause harm to consumers. It results in a loss of consumer trust and loyalty and can lead to negative publicity.
Legal costs: Legal action against an infringer can be costly and time-consuming. Expenses such as legal fees, court costs, human resources, expert advice, software, and others can quickly consume a significant portion of your budget.
Time and resources: Fighting IP infringement distracts your attention from other important aspects of your business. The process of investigating and prosecuting infringers is time-consuming and resource intensive.
In general, IP infringements significantly negatively impact a business, including loss of revenue, reputational damage, legal costs, undermining of partner confidence, and diversion of time and resources.
Therefore, businesses must take proactive measures to protect their intellectual property and respond quickly to any violations.
Yes, infringement of intellectual property rights is a significant problem for businesses.
Key findings on the effects of IP infringements:
The number of counterfeits is growing and exceeds USD 3 trillion (3% of total world trade)
Every 4th product sold is a counterfeit
9 out of 10 are counterfeits sold online
81% of buyers do not know that they are buying counterfeits
Losses from counterfeiting amounted to $53 billion in 2020
Every year, the number of counterfeits sold has grown by about 20% over the past five years.
Content owners lose $100 billion (US) annually due to the digital piracy
The growth of e-commerce and the increased availability of counterfeit goods online have made it easier for infringers to damage companies' reputations and profitability.
All companies should take proactive measures to protect their intellectual property and brand.
It affects a wide range of companies, especially those selling physical goods or content online.
According to our research, the most affected industries by counterfeiting are:
Luxury goods and Jewelry
Fashion and Apparel
Sporting goods
Consumer electronics
Cosmetics
Toys
Pharmaceuticals
The most affected industries by digital piracy:
Film and television companies
Music Production
Book publishers and authors
Software and video game developers
Educational companies
Online content creators, including bloggers, podcasters, and YouTubers
Photographers and graphic designers
These industries are commonly targeted by piracy due to high product value and brand recognition.
However, any company with a valuable product or intellectual property can be affected by piracy, regardless of its size or industry
The most common types of violations are:
Counterfeiting
Infringement of trademark rights
Infringement of patent rights
Patent infringement
Infringement of registered design
Copyright infringement
Parallel import or Grey Trade
These violations can significantly damage a company's brand and financial success.
Brand counterfeiting and misuse cost companies billions of dollars in losses every year.
The exact amount is difficult to determine due to these activities' illegal and underground nature. Still, the International Trademark Association (INTA) estimates it is in the hundreds of billions of dollars worldwide yearly.
We know of cases where companies have lost 50% of their annual profits due to counterfeiting.
This includes losses in revenue, profits, market share, enforcement, and legal costs.
The best and easiest way for you to do this is to contact us. We will perform a software scan to check if you are affected and assess the extent of the problem.
It's completely free of charge.
Simply book a demo session with one of our brand protection experts.
Brand protection involves the use of advanced technologies and expertise to monitor and detect unauthorized use of your IP rights. The service provider will then take action to remove the infringements and prevent future violations, including sending warning letters, removing listings, and banning sellers.
Here are the main phases of the brand protection process:
Monitoring:
We continuously monitor various channels, including the Internet, marketplaces, and social media, to detect and identify intellectual property infringements.
Investigations and test purchases:
We conduct investigations and test assets to verify suspicious sellers, collect evidence, identify key infringers, and help you build legal cases.
Enforcement:
Taking action against infringers, such as sending warning letters, taking down certain web pages, blocking payment methods, and cooperating with law enforcement agencies.
Customer support:
Providing support to customer service and clients affected by intellectual property infringement, such as helping to identify counterfeit products and reporting incidents to the appropriate authorities.
Training and education:
Providing training and education to companies and their employees to raise awareness of the importance of IP protection and how to prevent infringement.
Reporting:
Update the client database and dashboards, and send monthly reports and analytical materials. It allows you to easily track the progress and ROI of your brand protection activities.
Let us recover your lost revenue, safeguard your reputation and reduce your overall exposure to IP infringements.
Schedule a demo with us - we’ll show you how everything works and answer your questions.
We offer a comprehensive range of services that allows you to cover all your brand protection needs with just the only vendor. We are your One-Stop-Shop Brand Protection Solution.
We can literally cover the entire Internet worldwide.
Here are the platform types we monitor and enforce on:
Marketplaces: like Amazon, eBay, Alibaba, etc., where counterfeit goods are often sold.
Social media: Facebook, Twitter, Instagram, and other platforms where counterfeiters can advertise and sell fake products.
Online advertising networks: including Google AdWords and other advertising networks, where counterfeiters can advertise counterfeit products.
Domains: counterfeiters can register domain names that look like a company's trademarks.
Search engines: such as Google and Bing, where counterfeiters can try to get their websites ranked higher than the legitimate brand's site.
Paid search: including paid search ads on search engines and other advertising networks where counterfeiters can advertise counterfeit products.
Mobile applications: app stores and standalone applications where counterfeiters can sell counterfeit products or offer unlicensed digital content.
Video platforms: such as YouTube and Vimeo, where counterfeiters can upload videos promoting counterfeit products.
Individual websites: designed to sell counterfeit products or distribute pirated content.
E-commerce platforms: such as Shopify, Magento, and WooCommerce, where counterfeiters can create online stores to sell counterfeit goods.
File-sharing platforms: such as BitTorrent and MegaUpload, where counterfeiters can distribute pirated software, movies, and other digital content.
Cyberlockers: like RapidShare and Dropbox, where counterfeiters can store and distribute pirated content.
Messengers: such as WhatsApp and Telegram, where counterfeiters can communicate and sell counterfeit products.
The dark web: the hidden part of the Internet where illegal activities, such as selling counterfeit goods and stolen data, take place.
By monitoring these platforms, we can quickly identify and address intellectual property violations, helping to protect your brand's reputation and value.
We also conduct Test Purchases and Investigations globally.
You can expect the following results:
Recovery of lost revenues:
By monitoring and preventing intellectual property infringements, brand protection measures reduce the impact of counterfeiting and brand abuse on your company's revenue and profits.
Protect your reputation:
Protecting your intellectual property increases your brand value and improves your overall brand equity.
Increase customer confidence:
Protecting your brand builds customer trust and demonstrate your commitment to providing high-quality products and services.
Better online visibility:
By removing counterfeit products and intellectual property infringements from online platforms, you improve your company's online visibility and ensure that customers can easily find your legitimate products and services.
Reduce your overall exposure to intellectual property infringements:
By taking action against intellectual property infringers, you strengthen your brand defenses and reduce the risk of future violations.
Overall, brand protection activities can help you protect your company's brand, reputation, and revenues and increase your company's overall competitiveness and growth potential.
We will provide you with the following:
Access to a database with all details and evidence of all identified IPR violations and offenders.
An anti-piracy dashboard with high-level KPIs, ROI calculations, detailed reports on detected infringements, enforcement actions, brand monitoring reports, and other vital data.
Investigations dashboard with all investigations and test purchases, including evidence, reports, and photo and video evidence.
Monthly reports delivered to your inbox - regular updates on current monitoring trends, best practices, insights, and recommendations to improve brand protection strategies, including best practices for monitoring online platforms, reducing the risk of IPR infringement, and strengthening legal protection.
These findings and reports will help you understand the impact of brand protection measures, track anti-piracy efforts, and make informed decisions further.
Yes, we have a successful track record of protecting our clients' online brands.
We will be happy to provide you with specific cases and examples of our work to protect our client's brands.
To show you a relevant case (in your industry), please request a call with one of our experts, and we will share it with you.
The cost of our brand protection services will depend on your specific needs (e.g., platforms and regions to be covered, the scope of the issue, your product catalog size, etc.) and requirements.
To start using our anti-piracy services, you must provide information about your brand and the products you sell, relevant documentation (such as trademarks, patents, or copyrights), and sign an agreement and power of attorney with us.
Our team will then use this information to monitor, conduct investigations/test purchases, and enforce intellectual property rights on your behalf.
We cover everything from detecting and enforcing high-volume online infringements to conducting global investigations and test purchases worldwide.
No need to allocate your resources
Monitoring software with artificial intelligence
Image recognition
Truly global coverage
Investigations around the world
Test purchases with ultra-fast verification
Customized dashboards and comprehensive reports
Dedicated team and personal Brand Protection manager
Flexible contract terms
We are your complete brand protection solution.
© 2025 IPRPShield Co., Ltd
